Role:
Managed the global concept design team responsible for Tommy Hilfiger and Tommy Jeans seasonal windows, pop-ups and showroom environments. Led the development of concepts across diverse store formats, from outlet to flagship, ensuring brand consistency and regional adaptability. Collaborated with visual merchandising, marketing and senior leadership to align creative direction with wider brand and commercial strategies. Directed high-profile collaborations with external partners, while overseeing the execution of retail activations, window installations and showroom experiences across key international markets.
Key Focus Areas:
Seasonal concept design • Global retail environments • Window and pop-up design • Brand collaborations • Cross-functional leadership • Marketing integration • Regional adaptability • Creative direction for international activations
Photography: The Set Company
Seasonal concept design • Global retail environments • Window and pop-up design • Brand collaborations • Cross-functional leadership • Marketing integration • Regional adaptability • Creative direction for international activations
Photography: The Set Company