Role:
The Villy was conceived as a hybrid hospitality concept to facilitate city living with a sense of community. Together with Pubblik & Vos, I helped shape the brand narrative around the idea of a “village living in the heart of the city”, where residents could connect, collaborate and share experiences.
The Villy was conceived as a hybrid hospitality concept to facilitate city living with a sense of community. Together with Pubblik & Vos, I helped shape the brand narrative around the idea of a “village living in the heart of the city”, where residents could connect, collaborate and share experiences.
The design centred around a café and co-working space that acted as the community’s heart. A place for daily rituals, locally crafted goods, and cultural events from workshops to evening gatherings. My role spanned brand positioning, concept storytelling and the full interior design direction: materiality, colour palettes, furniture selection and mood development. The result was a holistic concept vision, delivered through an extensive presentation that informed the client’s business and spatial strategy.
Key Focus Areas:
Brand positioning • Concept storytelling • Interior design direction • Hospitality and co-working hybrid • Community-led design • Materiality and mood development • Furniture and palette selection • Presentation and client strategy
Location: AmsterdamKey Focus Areas:
Brand positioning • Concept storytelling • Interior design direction • Hospitality and co-working hybrid • Community-led design • Materiality and mood development • Furniture and palette selection • Presentation and client strategy
Studio: Pubblik & Vos
Position: Freelance Concept Designer
Role: Contextual research, concept generation, brand identity, interior design and concept visualisation
Project Status: Completed 2020