Nike - Zoom

A new retail campaign to launch the Nike Air Zoom Pegasus running shoe. Working as the lead 3d concept designer for Rumour Has It Agency to design the full customer journey from the window installation through to mannequin displays, and retail fixtures. The design was implemented in Nike town London, Paris and Berlin in September 2018.

Nike - Zoom

A new retail campaign to launch the Nike Air Zoom Pegasus running shoe. Working as the lead 3d concept designer for Rumour Has It Agency to design the full customer journey from the window installation through to mannequin displays, and retail fixtures. The design was implemented in Nike town London, Paris and Berlin in September 2018.

Role:

Collaborated with Nike through Rumour Has It Agency to design and deliver retail environments that showcased new product launches and seasonal campaigns. My role focused on translating campaign narratives into three-dimensional brand experiences, from window installations to full in-store journeys across flagship locations.


Key Focus Areas:

Retail and experiential design • Campaign activations • Window and in-store displays • Brand storytelling through materials and graphics • Multi-market implementation • Collaboration with creative agencies

Location: EMEA
Studio: Rumour Has It
Position: Freelance Creative Lead
Role: Full in store experience, window design, fixture design, mannequin display, product display, footwear walls
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