Role:
Collaborated with Nike through Rumour Has It Agency to design and deliver retail environments that showcased new product launches and seasonal campaigns. My role focused on translating campaign narratives into three-dimensional brand experiences, from window installations to full in-store journeys across flagship locations.
Collaborated with Nike through Rumour Has It Agency to design and deliver retail environments that showcased new product launches and seasonal campaigns. My role focused on translating campaign narratives into three-dimensional brand experiences, from window installations to full in-store journeys across flagship locations.
One example was the Utility running campaign (2018), highlighting Nike’s most protective, lightweight running products. The design encouraged consumers to embrace running in harsh winter weather, visually representing ice, rain and snow through materiality and graphics. The full journey spanned window displays, mannequin installations and retail fixtures, implemented across Nike Town London, Berlin and Paris.
Key Focus Areas:
Retail and experiential design • Campaign activations • Window and in-store displays • Brand storytelling through materials and graphics • Multi-market implementation • Collaboration with creative agencies
Location: EMEA
Studio: Rumour Has It
Position: Freelance Creative Lead
Role: Creative concepts, retail design,