Nike - Le Bron, More Than An Athlete

Working as the lead 3D designer for Rumour Has It Agency to promote Le Bron Jame's 2018 World Tour. Conceptually the design plays with use of basketball merchandise and equipment to create frameworks that showcase graphic, photography and merchandise. The design encompassed the full customer journey from the window installation through to mannequin displays, and retail fixtures; the design was implemented in Nike town in Berlin and Paris.

Nike - Le Bron, More Than An Athlete

Working as the lead 3D designer for Rumour Has It Agency to promote Le Bron Jame's 2018 World Tour. Conceptually the design plays with use of basketball merchandise and equipment to create frameworks that showcase graphic, photography and merchandise. The design encompassed the full customer journey from the window installation through to mannequin displays, and retail fixtures; the design was implemented in Nike town in Berlin and Paris.

Role:

Collaborated with Nike through Rumour Has It Agency to design and deliver retail environments that showcased new product launches and seasonal campaigns. My role focused on translating campaign narratives into three-dimensional brand experiences, from window installations to full in-store journeys across flagship locations.
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Key Focus Areas:

Retail and experiential design • Campaign activations • Window and in-store displays • Brand storytelling through materials and graphics • Multi-market implementation • Collaboration with creative agencies

Location: EMEA
Studio: Rumour Has It
Position: Freelance Creative Lead
Role: Full in store experience, window design, fixture design, mannequin display, product display, footwear walls
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