Role:
Concept and creative vision for the Johnnie Walker Blue Label Brand World, spanning events, cocktail serving tools, sets, windows and retail environments. Integrated AI creative workflows to develop and visualise ideas across products, spaces and experiences. Developing content for toolkits, internal presentations and production partners.
Key Focus Areas:
• Concept design • Luxury retail environments • Window and pop-up design • Event Design • Product Design: Cocktail serving tools • Creative direction for branded activations • AI creative workflows and visualisation
• Concept design • Luxury retail environments • Window and pop-up design • Event Design • Product Design: Cocktail serving tools • Creative direction for branded activations • AI creative workflows and visualisation