Awards - Retail Week, Best Overseas UK Store Launch
Location - Amsterdam
Studio - HMKM London
Position - Interior Designer
Role - Concept generation, architectural design, interior design, wayfinding
Project Completion - 2017
Documenting the design process involved in creating the graphic identity and interior concept for Primark, Amsterdam. Extensive contextual and site research informs the location specific design, inspired by the quirks and details of traditional canal houses. Drawing inspiration from the domestic interiors of a dutch home; architectural features and details are exaggerated and interpreted in a playful manner throughout the store - gezellig!
Documenting the design process involved in creating the graphic identity and interior concept for Primark, Amsterdam. Extensive contextual and site research informs the location specific design, inspired by the quirks and details of traditional canal houses. Drawing inspiration from the domestic interiors of a dutch home; architectural features and details are exaggerated and interpreted in a playful manner throughout the store - gezellig!