Role:
Working with Rosie Lee Creative as a freelance designer to create a contemporary space that transformed the shopping experience through executions that live in-store and extend past bricks-and-mortar. The concept contemplated a near-future of constant surveillance, where the store creates a feedback loop between customers and digital displays, integrating Aapes iconic brand pattern into the very fabric of the design.
Working with Rosie Lee Creative as a freelance designer to create a contemporary space that transformed the shopping experience through executions that live in-store and extend past bricks-and-mortar. The concept contemplated a near-future of constant surveillance, where the store creates a feedback loop between customers and digital displays, integrating Aapes iconic brand pattern into the very fabric of the design.
Key Focus Areas:
Retail concept development • Flagship store design • Materiality and colour palette • Visual merchandising integration • Experiential retail storytelling
Retail concept development • Flagship store design • Materiality and colour palette • Visual merchandising integration • Experiential retail storytelling
Location: New York
Studio: Rosie Lee
Position: Freelance 3D Designer
Role: interior & retail design, fixture design