Role:
Responsible for leading the creative development of seasonal showroom environments within PVH Creative Services. Overseeing concept design, spatial storytelling and delivery of flagship brand spaces that aligned with strategic and commercial objectives. Managing a specialist team and collaborating with merchandising, marketing and sales to create cohesive environments that communicated seasonal narratives and product stories. Ensuring projects were delivered efficiently, on time and within budget, while integrating digital innovation into physical spaces.
Key Focus Areas:
Showroom concept development • Seasonal narrative translation • Brand storytelling • Cross-functional collaboration • Team leadership • Vendor management • Process optimisation • Integration of digital elements • Budget and timeline management
Showroom concept development • Seasonal narrative translation • Brand storytelling • Cross-functional collaboration • Team leadership • Vendor management • Process optimisation • Integration of digital elements • Budget and timeline management
Photographs: White Mirror