




Role: Head of Concept & Hotel Experience
Responsible for leading the evolution of citizenM’s hotel concept and overall guest experience, from initial ideation to spatial execution. Overseeing concept development, spatial storytelling and creative direction across all touch points of the hotel journey. Collaborating with internal teams and external partners to deliver brand-consistent, sustainable and cost-effective design solutions. Acting as a strategic link between design, brand, operations and architecture to ensure alignment with citizenM’s vision and business objectives.
Key Focus Areas:
Hospitality concept development • Guest experience design • Spatial and interior design • Brand-led creative direction • Cross-functional collaboration • Design innovation • Budget-conscious solutions • Trend analysis
Responsible for leading the evolution of citizenM’s hotel concept and overall guest experience, from initial ideation to spatial execution. Overseeing concept development, spatial storytelling and creative direction across all touch points of the hotel journey. Collaborating with internal teams and external partners to deliver brand-consistent, sustainable and cost-effective design solutions. Acting as a strategic link between design, brand, operations and architecture to ensure alignment with citizenM’s vision and business objectives.
Key Focus Areas:
Hospitality concept development • Guest experience design • Spatial and interior design • Brand-led creative direction • Cross-functional collaboration • Design innovation • Budget-conscious solutions • Trend analysis