ASICS IAAF - Green Room

A new retail campaign launch to coincide with Asics’ new flagship store opening and sponsorship of the International Association of Athletics Federation World Championship 2017, London. The visual and retail design is informed by the apparel design of the five key countries; Japan, Korea, France, Italy & Netherlands and of the sponsored athletes at the competition.

ASICS IAAF - Green Room

A new retail campaign launch to coincide with Asics’ new flagship store opening and sponsorship of the International Association of Athletics Federation World Championship 2017, London. The visual and retail design is informed by the apparel design of the five key countries; Japan, Korea, France, Italy & Netherlands and of the sponsored athletes at the competition.

Location - Amsterdam
Studio - Green Room
Position - Freelance 3D designer
Role - Concept generation, window design, in-store fixtures and touchpoints design, development drawings & technical specifications
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